Alden says Rojo is the first company to combine RSS aggregation with social networking, but it probably won’t be the last. Rojo is one of a growing number of companies turning social networks into a tool for better managing and sharing online content. Of course, the makers of longer-standing RSS aggregators like Bloglines predictably point out that Rojo is missing a lot of features that their own services provide and charge that Rojo’s website isn’t easy or intuitive to use.

In some ways, I wouldn't mind finding a good way to automatically share what I'm reading with my friends. But then again, such an automatic flow of info might be way too much information (both literally but also in the sense of "I didn't need to know that.")