Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.

This article got a lot of attention. I've not read it but think that it might be worth coming back to one day when I'm ready to integrate its ideas somewhere. Or the argument might prove totally wrong!

I hope to benefit from the long tail since my interests have been sufficiently esoteric that local retail stores don't accomodate them. For example, I like to watch opera on DVD. There's really not enough demand in the rental market of opera DVDs for local video stores to keep a good stock. But maybe something like Netflix could rent opera DVDs.